Client:
Muzeum Zamkowe w Pszczynie
Year:
2024
Designers:
Katarzyna Pełka-Bura, Natalia Jakóbiec, Marcin Krater, Magdalena Giertuga
The "Evenings with Telemann" music festival has been held for 45 years at the Castle Museum in Pszczyna. This unique event deserves an appropriate visual identity, which has been significantly refreshed for this edition of the festival.
The key visual of the new identity is based on a centrally composed emblem. It consists of the letters "G," "P," and "T" – the composer's initials – presented in an elegant, decorative typeface. In the background, an engraving of Georg Philipp Telemann has been placed. The composition is complemented by linear elements inspired by the decoration of the Mirror Hall in Pszczyna Castle, where the festival concerts take place.
The color scheme refers to the institution's main visual identity, while the addition of contrasting pink and shades of gold gives it a modern character. The design is further enhanced by an ornamental and distinctive typeface used for titles and headings.
The open composition of the key visual allows for easy adaptation to various formats, from prints and posters to social media.