Client:
Planetarium - Silesian Science Park, Marshal's Office of the Silesian Voivodeship
Year:
2022
Designers:
Natalia Jakóbiec, Katarzyna Pełka-Bura, Marcin Krater, Magdalena Giertuga, Oliwia Michniewska
Illustrations:
Iga Wilczyńska
Cooperation:
Kopton Sp. z o.o. Sp. k.
Photo:
Radosław Kaźmierczak
The main inspiration for the logo design of "Planetarium. Silesian Science Park" was the architecture of the building and the astronomical phenomena observable in the sky. The distinctive silhouette of the building was simplified, and its shape was filled with graphic elements referencing falling stars and comets. The composition is broken by a circle, symbolizing planets and other celestial bodies.
The primary color used in the logo and the identification is deep navy blue. This references the color palette of the sky and outer space. Functionally, the color provides high graphic contrast and readability in both printed materials and digital media. The typeface chosen for the logotype and the entire identification is the two-element and harmonious Brandon Grotesk.
Branding elements designed include business cards, letterhead, tickets, program brochures, posters, and large-format prints, as well as gadget packaging. The appeal of these elements is defined by specially created illustrations for the main exhibition at the Planetarium, which aesthetically reference scientific graphics from the 1960s. The look is completed with a simple, minimalist, and systematic layout based on typography and color.