Client:
Business Consuting to the order Marshal's Office of Silesian Voivodeship
Year:
2013
Photos:
archive Marshal's Office of the Silesian Voivodeship and Rafał Herman
Energy was the leitmotif of the promotional campaign of INDUSTRIADA 2013. An interdisciplinary team worked on the promotion of the event. Among the numerous elements supporting the promotional campaign were e.g. an energetic scent sent as a VIP gadget or a statuette whose element was energetically bouncing on a spring. During the festival, INDUinfo points were constructed from modular scaffoldings with an industrial character. Visitors were asked what they liked about INDUSTRIADA and could stick their answers to the INDUinfo points and in the nearby area they could relax in deckchairs. Open-air performances “Fajrant” and “Szychta” and culinary workshops were the special events of this edition of INDUSTRIADA.