Client:
Business Consulting to the order Marshal's Office of the Silesian Voivodeship
Year:
2012
Cooperation:
Anna Kopaczewska
Photos:
Red Knife Films
INDUSTRIADA is the festival of the Silesian Industrial Monuments Route. We supervised all the artistic activities of the promotional campaign. For the first time the color orange played an important role and appeared in all the elements of the campaign.
Light was the leitmotif of the campaign. That is why one of the events announcing INDUSTRIADA was the Exhibition of Light organized during the Night of Museums in the cellar of Katowice Culture Center. Light display cabinets appeared in five Silesian cities. Neon light and plexiglass with edges glowing in orange were used for the statuettes and the VIP souvenirs. A mobile exhibition presenting all the objects of the Industrial Monuments Route was prepared. INDUinfo points were installed at some objects on the day of the festival and INDUgra, a game for the youngest visitors, was conceived to test the children’s knowledge about the route.