Client:
Marshal's Office of the Lodz Voivodeship
Year:
2015
Cooperation:
Business Consulting (consortium member)
The Design Thinking Festival is a tool of effective communication with the inhabitants of the Lodz region. This year’s edition helped identify the needs of the users and listen to their problems. During the festival events the focus was on showing the positive examples of processes already implemented in line with the design thinking idea and on explaining this methodology.
Numerous exhibitions and workshops, lectures for children and young people and city campaigns were held during the festival. The programme highlight was the “Thought Exchange” conference in the Fashion Promotion Centre. Its participants could test their knowledge during workshops with experts. During the PechaKucha Night many inspiring ideas were presented and the creative weekend in WI-MA included talks, meetings and workshops both for adults and children.
Wzorro Design was responsible for preparing the programme of the festival, visual identification, creating the website and arranging the main exhibition. The project also included the promotional media campaign of the festival, PR activities and production.