Mechanical heart is the main graphic theme of INDUSTRIADA - the Industrial Monuments Route festival. Each year the main motive is supplemented with graphic elements presenting the theme of the edition. In 2020, the main theme was "Nature in industry".
Nature, despite the industrial activity of man, returns to its original places. Industry and nature interpenetrate each other, join forces and create a new world.
Vectorized contemporary shapes of vines and leaves twine around an industrial heart. The texture of the graphic elements coherently closes the form and visually merges the composition. The graphic layer pays tribute to both nature and industry. It also shows that these two environments can form a whole together.
For the campaign were prepared billboards, posters, press ads, conference materials, gadgets, posts for social media and gifs.