Guck Mal Schlesien

Business Consulting to the order Marshal's Office of the Silesian Voivodeship, Business Consulting


Matylda Sałajewska, archiwum WZORRO

The "Guck mal! Schlesien" event was part of the promotional campaign of the Silesian Voivodeship in North Rhine-Westphalia, Germany. The touristic and cultural offer of Silesia was presented in five spherical tents that were set up on the market square of Düsseldorf. The particular character of all the events was underlined by appropriate scenery; there were spruce trees in the pavilion inviting to the Beskidy mountain region, a climbing wall promoting the Polish Jura (hilly upland with Jurassic limestone rocks), and a mine shaft elevator simulator could be found in the tent dedicated to the industrial heritage. The characteristic visual identification was designed by Matylda Sałajewska, art director of the project. The interiors of the tents were complemented by Silesian products and furniture and the visitors had the chance to taste modern Silesian cuisine during the events.